4 June 2025

London, UK

Event Information

Venue: Sofitel St James

Date: 4 June 2025

London is the epicenter of the UK’s technology and business landscape, serving as a global hub for managed service providers, cybersecurity firms, and cloud solution leaders.

With its world-class digital infrastructure, access to top-tier talent, and thriving financial and enterprise sectors, the city plays a crucial role in shaping the future of managed services.

London’s high concentration of tech innovators and industry-leading businesses makes it a strategic location for MSPs to explore emerging technologies, cybersecurity advancements, and AI-driven automation, driving innovation and growth across the IT services sector.

Register Interest

Event Agenda

Time Session Details
09:30 Welcome & Registration
Meet and greet, set the stage for the day’s discussions, and outline key objectives.
10:00 KEYNOTE Unlocking MSP Growth Potential
In this opening fireside chat, a leading MSP executive shares first-hand insights into what’s driving real growth in today’s competitive managed services market. From scaling operations and developing new revenue streams to building a resilient team culture and navigating client demands, this conversation will explore the practical strategies that successful MSPs are using to thrive. Expect honest reflections on lessons learned, smart investments, and how to stay agile in a rapidly evolving tech and customer landscape.
10:30 Panel 1: Strengthening Cybersecurity for MSPs
As MSPs shoulder greater responsibility for their clients’ security posture, the threat landscape continues to grow more complex. This session explores the realities of defending against evolving cyberattacks, balancing compliance obligations, and maintaining trust with clients. Attendees will hear how other MSPs are adapting their security stack and services to stay ahead of ransomware, phishing, and zero-day threats while managing cost and operational burden.
11:05 Panel 2: AI-Driven Automation for MSPs
The promise of AI is no longer a future concept - it’s already reshaping how MSPs deliver and manage IT services. This panel examines real-world use cases of AI in MSP environments, from automated ticketing and intelligent alerting to predictive analytics and proactive client service. Join the conversation to hear how peers are integrating AI into operations while navigating the challenges around training, transparency, and practical value.
11:40 Networking Break & Refreshments
A chance to connect with peers and sponsors in a relaxed setting.
12:05 Panel 3: Sales, Marketing & Growth Strategies for MSPs
Growth doesn’t happen by accident. This panel focuses on building scalable strategies for client acquisition, retention, and brand visibility. Learn from successful MSPs about what’s driving pipeline performance - whether through outbound sales, inbound marketing, account-based tactics, or vertical specialisation - and discover the key metrics and mindset shifts behind consistent, profitable growth.
12:40 Panel 4: Mergers, Acquisitions & Strategic Expansion
Whether you’re preparing to grow through acquisition, considering a future exit, or simply trying to understand market dynamics, this panel offers strategic insight into M&A for MSPs. Hear from operators and advisors on what makes a business attractive to buyers, how to assess acquisition opportunities, and what the roadmap looks like from first conversation to post-deal integration.
13:15 Lunch & Informal Networking
Share ideas and connect with attendees over a high-quality lunch.
14:05 Strategic Insight Sessions & Roundtables
Interactive discussions led by sponsors, industry experts, and MSP leaders. Delegates participate in focused roundtable discussions to exchange ideas, share best practices, and explore tailored solutions. Each delegate will be assigned to one of three teams and will rotate through all sessions. You'll spend 35 minutes in each roundtable, ensuring a rich and varied experience across the key topics.
Roundtable 1
Roundtable title to be confirmed

Roundtable hosted by Kaseya

Roundtable 2
Anatomy of a Cyber Attack Roundtable Synopsis

Roundtable hosted by Opentext

Show Information
Roundtable 3
Simplifying Endpoint Security: Strategies for MSPs to Enhance Client Protection

Roundtable hosted by Malwarebytes

Show Information
16:05 Wrap-Up & Closing Insights
Summarise the day's discussions, highlight actionable takeaways, and outline next steps.
16:25 Drinks Reception & Networking
Unwind and connect further with delegates and sponsors in a relaxed, social setting.
17:25 End of Event
18:30 Exclusive Invite Only MSP / Sponsor Dinner

Speakers

Geoff Undrell

Asgard Marketing Limited

Jamie Claret

Autonomate

Mark Taylor

Chorus

Christine Horton

Event Moderator

Anu Tayal

FluidOne

Nicholas Ashford

Fordhouse

Brian Kane

Malwarebytes

Patrick Burgess

Nutbourne

Steven Wood

OpenText

James Noakes

Waterstons

Jeffrey Jenner

WTA Partners

Sponsors

Location

Sofitel St James
6 Waterloo Pl
London
SW1Y 4AN
United Kingdom

Travel & Accommodation

Travel information will be available soon.

Accommodation information will be available soon.

About Us

The MSP Channel Insights Roadshow Series is an intimate event series designed to connect top-tier managed service providers (MSPs) and IT service providers with leading technology vendors.